ABOVE AND BEYOND

The final project is a one-time event in which four years of learning, exploration, anticipation, and inner work reach their peak. A moment of boiling point, a shift in state, a maturity, in which the student identity transforms - becoming the identity of an independent creator. What has been forming over time, through a raw and personal process, crystallizes into a complete and present form. This boiling point occurs simultaneously for all students - yet manifests differently for each and every one.

 

As part of a course led by Dekel Maimon, six students were selected to develop the branding for the Graduate Exhibition of the Visual Communication Department at Shenkar. At first, each of us worked on a separate concept until the final direction was chosen. We collaborated as a team, with each member taking on specific responsibilities. My role focused on managing supplier relations and overseeing production, as well as handling many of the typographic elements - such as student labels, postcards, and posters.