ELTON
PROJECT TYPE
Brand Identity
YEAR
2025
OVERVIEW
Elton is an app for exchanging pre-loved glasses. The app gives glasses a second life and allows you to explore unique frames at an accessible cost while contributing to the community.
Glasses are a necessity for people with vision impairments, but the high cost of eyewear today makes it difficult for many to replace them regularly. As a result, people often hold on to a single pair for years - whether because their prescription has changed or simply to upgrade to a new frame. Meanwhile, old glasses usually end up forgotten in a drawer.
The Elton app offers a simple solution: donate your old glasses and find a new pair that matches your prescription. This way, you can discover unique frames and refresh your style at an affordable price. For every pair of glasses you donate, you’ll earn points that can be used to get a new pair.
